How to Set Up Your Social Media

Mar 02, 2022

Social media is no longer a “fad” and it should be a big part of your company or brand’s strategy. But it can be a bit daunting to start, especially if you have not really used it before. While you can hire people to do it for you, there may be times when you have to do it yourself to start.


There are a lot of things that you can learn about social media on Read on to discover tips on how to set up your social media.



Have Goals For Your Social Media


You want to use social media for your OWN purposes. Don’t be on something just because the other people are on it. Craft your own vision and adhere to it.


But you need to be smart about it - do your research and see what you can achieve that will boost your company. Think of something like improving your response rate on Twitter, for example.


Know Your Audience


If you have something that a certain sector uses, then you should craft your messages largely for them. Do you make something that adventurous people, like skydivers or snowboarders use to film themselves while they are in the process of jumping out of a plane or going full speed down the side of a mountain? Make tweets and posts about things like that.


Have a Clear Theme


 You want to make sure that people know what your social media account is going to be about. Do you have a business that you want people to be aware of? If you have a product or several that you want to sell, feature those prominently.


If you have a logo that you want to use, then you should use them in all iterations.. unless you have them made for your particular social media page. While it is good to be creative, you also want to make sure that it is done tastefully.


Scout Your Competition


Look at the social media accounts of people in your niche. See what they do and learn from mistakes that they make. Try to avoid doing those things while incorporating your own strategy.


Social media is generally a long game. You are not likely to hit immediate success overnight - unless you were somewhat well known before you began. But the route to social media dominance is a slow one… and you need to know that you are steadily on the right path.

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